A note from our founder
Hi, I’m Cassandra, the Founder & CEO of The Emerald Room!
Because of my passion for self-care rituals I was driven to create an exclusive space that celebrates the power of the beauty routine.
As a professional hairstylist, I have been an eyewitness to the direct impact that self-care and beauty rituals have on our wellbeing. In a world that seems to create chaos around us we have to try to protect the time that we can carve out for ourselves. I believe that it’s within these moments of self-care that we can truly express love & gratitude for our whole being, & we can experience a moment of stillness within the busy world around us.
There is a power in our beauty routines. Simple acts of skincare, haircare or bathing can give us peace and calm. These beauty rituals often have deep ties to our personal, our cultural & our collective history. Beauty rituals can be used to express love, to create identity & are often passed down generation to generation.
The Emerald Room was founded to embrace the ritual of self-care & to celebrate those moments of joy and peace.
Whether your beauty rituals happen daily, weekly or monthly, I encourage you to carve out time to cherish yourself, find beauty in these moments & enjoy the journey self-care.
xoxo, Cassandra
Our mission is to ENCOURAGE, CREATE, EDUCATE & CURATE a modern mindset of self-care achievable by all.
Who we are…
We love beauty, just like you!
Self-care is necessary for our wellbeing; we believe it is the ultimate act of self-respect. This “no days off” lifestyle-with no time for self is antiquated and treacherous. At The Emerald Room, our central brand philosophy is Whole Body Beauty. At its very essence is a celebration of inner beauty and joy. It’s a modern and holistic approach to self-care; recognizing that how we care for ourselves touches every area of our lives. We also believe in challenging traditional ideas of what feeling beautiful really means (hint: how we look has very little to do with it)…
We have taken our deep love for the beauty industry, curated an exclusive selection of products, and combined it all together with education from seasoned beauty professionals to bring you a truly modern approach to self-care. This passionate approach to making luxury self-care attainable to all is what brought The Emerald Room to life.
The Emerald Room is the self-care haven for the beauty enthusiast.
Who you are…
You’re mindful. You’re confident. You’re compassionate. You care.
We get you, and we’re here to help you build the luxury beauty routine of your dreams. You’re tired of the big stores, the predictable choices, and are looking for something, well, different. Here we are and we are ready to take you on a journey to find your perfect self-care ritual.
From clean beauty alternatives to easy options for multitasking moms, from genius beauty tutorials, to curating the perfect gift, from custom curated self-care sets to hand-made, small batch beauty, and everything in between. You want it all, and we’ve got you.
We know that sometimes you just want to explore without the overwhelm. That’s why we have created multiple options on how you can shop. When you are just feelin’ some kinda way, use our Shop by Vibe option to explore the products that will suit your mood.
Think of us as your professional beauty bestie. We are here to offer guidance, advice and fresh ideas so that your routines never turn to drudgery.
Take your time, explore the store & enjoy the journey!
the emerald room is the self-care haven for the beauty enthusiast
Explore the Store…
Our store is laid out so you can explore by brand, by product, by need or by vibe. Take your time and enjoy the journey to self-care.
SHop With a Beauty Pro
Book a VIP Shopping Experience with one of our Licensed Beauty Pros. Get professional recommendations to help create your new beauty ritual. This can be done in-person or virtually.